Australian Minister for Trade and Tourism Senator Don Farrell Visits LuLu Hypermarket
Lulu hypermarket, the region’s leading retail chain, officially launched the Australian Fest today at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by the Chief Guest, Senator the Hon. Don Farrell, Minister for Trade and Tourism and Special Minister of State for Australia. The event, which celebrates the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mr. Mohammed Haris, Director of LuLu Hypermarket KSA, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Minister Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the Minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the Chief Guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Senator the Hon. Don Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He noted that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Mr. Mohammed Haris, Director of LuLu Hypermarket KSA, expressed his gratitude for the visit, noting that the team is deeply honored to welcome Senator Don Farrell and the Australian government delegates. He remarked that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture. The Australian Fest will be offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.
