Zahra Association and Starbucks Unite to Drive Breast Cancer Awareness Across Saudi Arabia

Throughout October, the Zahra Breast Cancer Association — a leading nonprofit dedicated to breast cancer awareness, prevention, and patient support founded and chaired by Her Highness Princess Haifa Al-Faisal — led a nationwide movement to encourage early detection and community engagement. Partnering with Starbucks, the initiative brought Zahra’s mission to life through a series of activations that reached thousands across Riyadh, Jeddah, and Dammam.

From awareness seminars to community walks, and SAR 150,000 raised through pink tumbler sales, the collaboration was rooted in one shared goal: empowering individuals to take charge of their health.

In her speech during the closing ceremony, Her Royal Highness Princess Haifa Al-Faisal stated:
“This year, through ‘The Sooner .. The Better’ Campaign, we were committed to promoting a culture of early detection and making it an integral part of women’s healthy lifestyles. Our goal was to encourage them to take the initiative and undergo testing at the appropriate time, recognizing the vital role of early prevention. We also worked on broadening the scope of awareness to reach new segments of society. This included preparing specialized content for our patients with visual and hearing impairments, in collaboration with the Ministry of Education. The Ministry generously contributed by distributing guidance manuals to all schools across the Kingdom—one of the campaign’s most notable achievements this year.”

“This partnership reflects the kind of impact we can make when we listen to our communities and stand with them,” said Mohammad Mahmoud Al Najjar, Senior Vice President of Starbucks at Alshaya Group. “We’re proud to support Zahra’s mission and to play a small part in a much larger movement for health, dignity, and hope.”

The partnership saw a number of impactful initiatives rolled out across the Kingdom:

• Awareness Seminar: Zahra hosted an open seminar at Starbucks Boulevard City in Riyadh, offering expert insights and personal stories to encourage early detection.
• Zahra Community Walk: Starbucks partners joined the 2km community walk, offering coffee and solidarity to participants.
• SAR 150,000 Raised: Through the sale of limited-edition pink tumblers, Starbucks customers helped raise vital funds to support Zahra’s ongoing work in awareness, treatment, and patient support.

The campaign culminated in a closing ceremony in Riyadh, where HH Princess Haifa honored the organizations and individuals who contributed to this year’s efforts.

The collaboration between Zahra and Starbucks reflects the power of community-driven partnerships in driving meaningful social change — one conversation, one cup, and one community at a time.