Today, evian welcomes Carlos Alcaraz as a new ambassador. Embodying the vibrant spirit of evian’s ‘Live Young’ mindset, Carlos brings boundless energy and positivity to tennis and beyond. As a champion, he inspires people to live young and embrace a healthier lifestyle for a more joyful life
Following his historic triumph at Roland Garros, where he added another Grand Slam to his growing list of achievements, Carlos continues to capture the world’s attention with his passion and youthful spirit.
Carlos Alcaraz shared his excitement, saying:
‘Live Young’ ethos, is something I connect with both on and off the court. It’s about embracing life with energy, and a positive mindset – values I respect and try to live by. Hydration is an important part of my daily routine and I’m excited to work with a brand that celebrates the joy of feeling youthful and full of life. I hope we can inspire others to prioritize their well-being.”
Carlos recently gave fans a subtle hint of what was to come with an Instagram Story featuring pink tennis balls. To mark the announcement, evian has released exclusive images of him on set – linked [here]. The images showcase Carlos on a tennis court transformed into a whimsical, vibrant playground with evian pink tennis balls, reflecting evian’s ‘Live Young’ philosophy and inviting fans to embrace their youthful spirit.
Carlos Alcaraz will partner with evian to inspire people of all ages to adopt a holistic approach to well-being — starting with the fundamental step of healthy hydration. Known for his infectious joie de vivre, resilience, and unwavering commitment to his sport, Carlos perfectly embodies evian’s mission to promote a lifestyle rooted in wellness, vitality, and optimism.
Dawid Borowiec, Global Director at evian, commented:
“Carlos Alcaraz embodies the true essence of ‘Live Young.’ His energy, passion, and fearless spirit are contagious, and we couldn’t be happier to welcome him into our ambassador family. Together, we’re inspiring the world to hydrate, move, and embrace healthy behaviours with joy.”
As the Official Water of The Championships, Wimbledon since 2008 and a trusted hydration partner of the US Open for over 35 years, evian has long been at the forefront of the tennis world, supporting athletes stay at their peak performance. Now, with Carlos Alcaraz, last year’s Wimbledon champion, onboard, evian continues its legacy of supporting the next generation of talent. Carlos’ extraordinary achievements on tennis’ grandest stages embody the passion and dedication that evian celebrates.
Joining the ranks of evian’s legendary tennis ambassadors such as Emma Raducanu, Frances Tiafoe, and Arthur Fils, Carlos is set to inspire the world with his electrifying energy and boundless enthusiasm. This collaboration strengthens the evian tennis ambassador family, elevating the game and further aligning tennis with evian’s health mission of inspiring people to live young. This evian announcement is part of a broader partnership between Carlos Alcaraz and Danone, aimed at promoting health and well-being on a global scale.
